About the Certification Program
The asthma & allergy friendly™ Certification Program, administered by the Asthma and Allergy Foundation of America (AAFA) in partnership with the international research organization Allergy Standards Limited (ASL), is an independent program created to scientifically test and identify consumer products that are more suitable for people with asthma and allergies.
About AAFA
The Asthma and Allergy Foundation of America (AAFA) is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients’ rights, and funds research to find better treatments and cures. www.aafa.org
About ASL
Allergy Standards Limited (ASL) is a physician led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients. ASL’s management team possesses specialist skills in a variety of medical fields including asthma and other allergic diseases. www.allergystandards.com
USA Certification Program Team
 Brian Scott Oliver - Brand Manager
Brian has a strong background in sales and marketing and is the Brand Manager in the United States for the asthma & allergy friendlyTM Certification program. He has a track record in developing successful marketing strategies for new product launches and creating advertising campaigns with a focus on global marketing and international trade.
Brian has an MBA in International Marketing from The George Washington University and a BS in Biological Sciences from the University of Mississippi. Brian has worked as a Senior Sales Consultant in speciality sales for Novatis pharmaceuticals, as Field Training Manager for Allergan Pharmaceuticals and Johnson & Johnson. Brian also has extensive experience consulting on new product launches and creating multi-media marketing campaigns.
Email:
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Michael Breshgold - Sales Manager
 Michael is the newly appointed Sales Manager for the asthma & allergy friendly TM Certification Program to meet the growing demand for the certification mark by retailers and consumers.
Michael has over 25 years of experience in the US in Sales and Business Development particularly in the Retail, Pharmaceutical and Healthcare sectors.
Michael will be operating out of the new program office in New York and also working with the brand team in the DC office.
After completing his Bachelor of Science Degree in 1978 from Eastern Michigan University in Ypsilanti, Michigan, Michael has furthered his education by completing his Masters Degree in Adult Instruction in Performance Technology from the University of Michigan in 1999.
If you are a manufacturer that is interested in having your products certified, please feel free to contact Michael at
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or Click Here
To contact Michael email
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or call 212-796-6951
More about Michael >>
Program Directors
Mike Tringale M.S.M.
Mike Tringale is Vice President of External Affairs for the Asthma and Allergy Foundation of America® (AAFA), www.aafa.org, a consumer and patient advocacy organization serving more than 60 million people with asthma and allergies.
Mike is AAFA's national spokesperson and represents the Foundation to the media. Mike regularly appears in broadcasts for CNN, Headline News, AP Radio Network as well as for ABC, NBC, CBS and FOX television affiliates to discuss asthma and allergy issues. He is frequently included in articles by USA Today, Wall Street Journal, Washington Post, HealthDay, WebMD and others.
In addition to marketing, communications and fundraising for AAFA, Mike is responsible for the Foundation's print and online health publications. He has also written and edited articles for consumer health magazines such as Health Monitor, Coping Magazine and Asthma Magazine, as well as for medical periodicals such as Annals of Allergy, Asthma and Immunology and Academy News, the publication of the American Academy of Allergy, Asthma & Immunology.
Dr. John McKeon
 Dr McKeon is the Co-Founder and Cheif Executive Officer of Allergy Standards Limited. He is responsible for corporate strategy and all operational activities at Allergy Standards Ltd including expanding related services and developing client relationships. John qualified as a medical doctor from Trinity College Dublin in 1996 and holds a Fellowship from the Royal College of Surgeons in Ireland. Since 2000, in addition to working in Emergency Medicine, Dr McKeon became joint founder and CEO of the Company.
John was awarded the ‘Lead Entrepreneur Award’ by the Irish Prime Minister while participating in the biotechnology business incubator program in 2002. He also received funding from the national enterprise body Enterprise Ireland.
John is a member of the Royal Academy of Medicine and a member of the Institute of Directors.
John has been profiled in several business publications including the Irish Entrepreneurs magazine and the Sunday Business Post. He has had several publications in Emergency Medicine journals such as 'Injury' and the EJS.
Board of Directors
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